Global streamer Deezer has updated its app with a new look and logo designed to 'highlight the brand’s human and local identity.' The Deezer app has also been revamped to have less text and dedicated visual treatments for playlists and channels.
Deezer (deezer.com) is a very popular music streaming service which competes against brands like Spotify, Bandcamp and iHeartRadio. Deezer is one of the less active retailers when it comes to offering discount codes on its website. Deezer Premium: The services via streaming are already consolidated in the market, being a great way to watch movies and series, play and listen to music and podcasts.There are hundreds of options, with increasingly diverse catalogs that bring together all audiences. The music streams arrive bringing more practicality to listen to a quality sound, to follow the releases, to find old songs, to.
The new player matches its color to the cover art of the current track for a truly personal user experience.
There's also a new logo that updates the iconic equalizer for the digital age., and a new font, Mabry Pro, ties Deezer’s brand together.
Deezer For Brands Free
Deezer Brand Solutions offers brands ways to engage audiences with impactful and innovative messaging using media or branded content. Deezer Brand Solutions, the ad-sales house of music streaming service Deezer, has introduced sponsored editorial playlists, a new advertising solution for brands worldwide. For the first time, advertisers can ‘take over’ Deezer’s editorial playlists to get closer to millions of Free subscribers.
Sign up for Deezer and listen to Brand New World (Back Track) by D-51 and 73 million more tracks.
“We want to bring users a modern and human service that stands out from anything else on the market. Our unique look and feel also reflect our mindset as an industry challenger. We help our users create the soundtrack to their lives by bringing them the music they need for any moment” – Hans-Holger Albrecht, CEO Deezer.
By Published on Friday 8 January 2021
Deezer For Brands Inc
Hey everybody, did you hear that you can now sponsor a playlist on Deezer? Not sure what the playlist is doing. Maybe a sponsored swim? A sponsored abseil? A sponsored jelly eating contest? Presumably not a sponsored silence. Tell you what, if Deezer Hits runs a marathon, I’m in for 40p per mile.
So yes, brands can now “choose to exclusively sponsor any of Deezer’s popular, curated editorial playlists that fit their offering and target audience”, Deezer Brand Solutions said yesterday, formally launching this surprisingly new advertising option on the Deezer freemium service.
“The ability to sponsor our curated editorial playlists opens up new opportunities for brands to connect to relevant and engaged audiences”, adds the company’s VP Of Advertising Sales Emilie Proyart.
“Deezer’s playlists are curated by our expert editors and the sponsorship option provides brands with the opportunity to stay close to the music with complementary visual and audio ads”, she goes on. “We are already working with brands in France, Turkey and Egypt, and look forward to offering this solution to more companies around the world”.
As do we all, I’m sure. Brands already being worked with include Marshall, which is currently sponsoring two of Deezer’s biggest playlists in its biggest market of France, those being Poptop and Pop All Stars.